A recent study by IIM Lucknow reveals how startup founders with strong sustainability values redefine success by blending profit generation with environmental and social impact. The research, conducted by the Centre for Business Sustainability, explores the strategies employed by founders to integrate sustainable practices into their business models without compromising financial growth.
The study highlights that founders prioritizing sustainability not only address global challenges like climate change but also create long-term value for all stakeholders, including customers, employees, and communities. It emphasizes how this approach fosters innovation, builds trust, and strengthens brand reputation in competitive markets.
According to the findings, many founders adopt a stakeholder-centric model, focusing on inclusivity and ethical practices. They aim to redefine the traditional metrics of success by balancing profitability with the well-being of society and the environment.
Key Points:
- Focus: Blending profitability with environmental and social impact.
- Approach: Stakeholder-centric business models.
- Objective: Redefining success through sustainable practices.
- Impact: Innovation, trust, and stronger market presence.
The study underscores the need for more startups to adopt sustainable practices, as they play a vital role in shaping a responsible business ecosystem. For further insights, visit the Centre for Business Sustainability page.